
Rooted in Geneva, worn everywhere.
Wear your hometown pride with classic, comfortable tees, sweaters, and more—designed for locals, by locals.
Launch Collection
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The Preppy Mom
Regular price $150.00Regular priceUnit price / per -
The Cool Mom
Regular price $145.00Regular priceUnit price / per -
The Sporty Mom
Regular price $35.00Regular priceUnit price / per -
The Chill Mom
Regular price $75.00Regular priceUnit price / per

Join the Hometown Club
We're always working on designing classic, comfortable staples you’ll want to wear, use, and gift.
Sign up to get:
- first access to every new collection launch
- exclusive events and in-store previews
- offers and updates before anyone else
...because around here, the early fans get the best gear.

Jean and Lesley
Viking General Store was founded by two Fox Valley natives, Jean and Lesley—friends with a shared love for small-town charm, local pride, and creating a life that feels both stylish and grounded.
Offering Local Delivery
We’re currently offering local delivery within our community. Shipping options are coming soon! Need special arrangements? Reach out—we’re happy to help.
